Publication: Research › PaperPublished
Publication: Research › Paper
In this paper the newly identified phenomenon of nicknaming mobile phones through a social psychological approach is explored. Though the reasons for nicknaming can vary, the study reveals how people use the nickname according to three social strategies: (a) as an ice-breaker between strangers, (b) as a way to strengthen the bonds within the in-group, and, (c) as a way to recognize and play with the phone as a social companion. These strategies indicate an expansion of roles of the mobile phone. Traditionally, the phone was only a communication bridge between people, today it can also acts as social glue between friends as well as a companion to one self – materially, socially, and emotionally. The new roles of the mobile phone can partly be explained by new technological functions filling more human needs, but also by the changed institutionalized structures of society following the increasing process of individualization. In a highly mobile society it becomes more important than ever to have a reliable social companion that can recognize and cultivate the characteristics of the omnipotent individual.
|Number of pages||10|
Paper presented to the Media, Technology and Aesthetics division, Nordic Conference on Media and Communication Research / NordMedia 2011